PTDA's Guidelines for Successfully Launching a New Power Transmission/Motion Control Product through Distribution gets down to the nuts-and-bolts of what it takes to achieve buy-in throughout the distributor's organization. Communication is key. Successful product introductions require the people introducing new products into the marketplace--product development, the manufacturer's sales force and power transmission/motion control distributors--to communicate and coordinate their efforts. A succinct checklist of the recommended information and audiences ensures all parties are on board when introducing a new product.