The Guidelines to Establishing a Distributor Advisory Council will answer the most common questions that companies have concerning the purpose for an advisory council and ways to ensure that the meetings are productive. While size, frequency and meeting length may vary, all successful councils have one thing in common-a commitment from top management to listen. Whether you are a manufacturer who wants to improve your distribution channels or a distributor who wants to learn from your customers, an advisory council can point the way. But remember, only establish the council if you want their input and will act on it. The time and money you invest will pay off in real dividends for your company.